The Two-Offer Takedown. This strategy is designed to control the conversation, reframe the seller's expectations, and create a pathway to a deal even when the numbers seem impossible.
This module breaks down a live role-play, giving you the exact scripts, psychological triggers, and strategic framework to turn a "no" into a signed contract. We will move beyond theory and into the tactical execution that separates amateur investors from professional deal-makers. Pay attention, take notes, and prepare to upgrade your negotiation arsenal.
CORE CONCEPTS: THE STRATEGIC FRAMEWORK
Before we analyze the play-by-play, you must understand the two core pillars of this strategy.
The Anchor & Pivot:
The Anchor: This is your initial, low-ball cash offer. It's not designed to be accepted. Its sole purpose is to establish a psychological baseline—an "anchor"—in the seller's mind. By presenting a legitimate, albeit low, cash price, you frame yourself as a serious buyer while simultaneously making your next offer appear significantly more attractive. In the video, the anchor offer was $335,000 against a $390,000 asking price. The Pivot: This is the critical transition. Once the seller rejects the anchor, you pivot the conversation from a single number (price) to a collaborative problem-solving scenario. The key phrase is a conditional question: "If I could get you closer to your number, would you be willing to work with me on a few things?" This shifts the dynamic from adversarial to cooperative. The 'Process' Offer (The Strategic Transaction):
This is not a standard cash purchase. It’s a higher-priced offer built on a foundation of seller flexibility. You are essentially trading the seller a higher purchase price in exchange for concessions that reduce your risk and increase your options. This offer is structured around three key permissions you must secure from the seller. BATTLE PLAN: DECONSTRUCTING THE ROLE-PLAY
Here, we break down the negotiation frame-by-frame, providing you with the exact language and the strategic reasoning behind it.
Scenario:
The Seller (Carlos): Wants to sell his property for $390,000. The Buyer/Investor (Niko): Cannot meet that price with a traditional quick-close cash offer. Phase 1: Deploying the Anchor Offer
The goal here is to present the low offer in a way that is firm but non-confrontational. The key is to deflect responsibility and pre-empt a negative reaction.
Execution Script (Analysis in Brackets):
Niko: "Look, based on everything you told me, the condition, and just the quick cash close where we're assuming a lot of risk, the $390,000 is not going to make sense for us to take it down quick cash... I don't think this is necessarily going to work for you, but underwriting wants me to present it anyway... one, don't cuss me out, and just know, don't take this personal."
[Analysis: This is expert-level framing. Niko does three things here: 1) He blames a third party ("underwriting"), which removes him as the "bad guy." 2) He "assumes the negative" ("I don't think this will work for you"), which disarms the seller and makes them curious. 3) He uses humor and asks them not to take it personally, further reducing tension.]
Niko: "With the quick cash close, Carlos, underwriting came back and said we needed to be at $335,000."
Carlos predictably rejects the offer, which is exactly the intended outcome. The anchor is set.
Phase 2: The Pivot
Now that the low number is on the table and has been rejected, it's time to pivot. You are no longer talking about $335,000; you are using their desired $390,000 as the new goal.
Execution Script (Analysis in Brackets):
Niko: "And that's what I figured, and that's what I told them too. They still made me present it. But, Carlos, question for you... if we were able to get you closer to that $390,000 number—not saying that we can do it, but if we were—would you be able to work with us in regards to, you know, three things?"
[Analysis: The pivot is executed perfectly. He validates the seller's rejection ("that's what I figured"), building rapport. Then, he uses the "If... would you?" conditional structure. This is not a promise; it's an exploration. He has now opened the door to negotiate terms, not just price.]
Phase 3: Securing the Three Core Concessions
This is where you earn your money. The "three things" are non-negotiable pillars of the 'Process' Offer. You must get a "yes" on all three.
1. Access:
Script: "The first is access. I'm going to need my resale investment associates, company-vetted retail agents, coming through during due diligence... and contractors, inspectors, and some finance partners too, potentially. You might see some buyers and buyers' agents."
Why it's crucial: This gives you the ability to show the property to your network of end-buyers (retail or investor) before you've purchased it, dramatically reducing your risk.
2. Timeline:
Script: "I know the $335,000 doesn't work for you, but if we could get you more money, would you be able to, instead of like a 20-day close, can you give me closer to a 60-day close-on-or-before? I'm still trying to get it closed as fast as possible, but have up to 60 days to get it closed with, you know, potentially a longer inspection period, 30 to 40 business days."
Why it's crucial: The extended timeline gives you the breathing room to execute the pre-marketing and secure your end-buyer and financing without being under pressure.
3. The Pre-Marketing Clause:
Script: "And then the last thing that I would need to tell underwriting you're okay with is our pre-marketing clause. You're going to see this property marketed, but it's not going to be a listing agreement for you where you're responsible for any closing costs or commissions. But it will be marketed, and we do have to disclose that. Is that something that you're also okay with?"
Why it's crucial: This is the legal and ethical linchpin. It provides explicit, written permission from the seller to market the property. You must be transparent about this.
Handling Objections to Pre-Marketing
The most common point of confusion for a seller is the pre-marketing clause. You must be prepared to explain why it benefits them.
Objection Handling Script:
Seller: "Why do you have that clause?"
Response: "The pre-marketing clause is important for a couple of reasons. Ultimately, we expose this to our hedge fund network, our local buyer network, and even the retail market during our due diligence. Here's why that helps you:
One: We might be looking at this as a $50,000 rehab that will take three months. But through our marketing, we might find a buyer who only wants $15,000 in work done—just the kitchen and baths—and we can get it done in three weeks.
Two: That lets us save on our rehab costs and holding costs. And we're the type of organization that's going to turn around and put that money right back into your pocket. It's the mechanism that allows us to get you to your higher number."
ACTIONABLE INTEL & KEY TAKEAWAYS
Struggling to find consistent deals? Prexium connects you with the opportunities you’ve been missing. Get started now 👉