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The Cowboy Sales Process
The Cowboy Sales Process

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Real Deal Breakdown in Georgia

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This document dissects a real-world deal to reveal a powerful strategy for wholesaling real estate. We are moving beyond the typical "lowball cash offer" model that only works on desperate sellers. The strategy detailed here, which we call MLS Arbitrage, allows you to work with sellers who want a higher price by leveraging the Multiple Listing Service (MLS) to find a retail buyer. You will learn how to structure deals that create a win-win: the seller gets more money than any cash offer, and you secure a handsome profit without ever taking ownership of the property.

Pay close attention. This is not a theoretical lecture; it is a battle-hardened breakdown of a closed deal.
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Case Study: 1027 Barn Oak Ct, Conyers, GA

This is the asset at the center of our analysis. A standard duplex, listed on the open market, that most wholesalers would skip.
Property Vitals:
Address: 1027 Barn Oak Ct, Conyers, GA 30012
Property Type: Multi-Family (Duplex)
Build Year: 1982
Listing Status: On Zillow/MLS, listed for $300,000 after a price drop.

The Two Paths: A Tale of Two Offers

Every wholesaler who saw this listing had two ways to approach it. Path A is the common method. Path B is how real money was made.
Phases

PATH A: The Traditional Lowball (The Path to Failure)

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PATH B: The MLS Arbitrage (The Path to Profit)

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Analysis: Why This Strategy Annihilates the Lowball Offer

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The Action Plan: Executing the MLS Arbitrage

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Scaling Up: The Joint Venture (JV) Proposition

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Key Intelligence Summary

Stop Focusing Only on Price: The terms of a deal, especially the timeline, are powerful negotiating tools.
Seller Motivation is Nuanced: Not every seller is desperate. Many are "willing" sellers who will trade a little time for a lot more money. The MLS Arbitrage strategy serves this massive, untapped market.
Become a Problem Solver, Not a Predator: The lowball offer positions you as an adversary. This strategy positions you as a valuable partner who can get the seller a better outcome than they could get otherwise.
Leverage is Key: You don't need your own cash or credit. You are leveraging the seller's property and the open market (MLS) to engineer a profit for everyone involved.

Struggling to find consistent deals? Prexium connects you with the opportunities you’ve been missing. Get started now 👉
The Cowboy Marketer
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