Q1: Why should I focus on rural or small-town markets for novations?
You should focus on these markets because they represent a massive, untapped opportunity where competition is virtually non-existent. While most wholesalers fight over the same deals in saturated cities, rural markets offer a "blue ocean" of motivated sellers.
Here’s the breakdown of why this strategy is so effective:
Key Quote: "The thing with the little town leads that will break your heart [if you try to wholesale them] is they're really easy to get under contract... but you can't find a cash buyer. But guess what? There's a lot of people there that work, that have good credit, that get FHA loans... you can sell these properties to."
Q2: What is the exact step-by-step process for a novation?
This is the tactical execution framework. Follow it precisely to minimize risk and maximize efficiency.
Q3: Do I really need my own money to do novations?
Yes, you need access to capital. While you may not spend money on every deal, it's irresponsible and unethical to engage in novations without a financial backstop.
Here's why:
Problems Require Cash: Deals are messy. A seller might need $3,000 for moving costs to make the deal work. A buyer's lender might require a $1,500 repair before funding the loan. Without the ability to solve these small financial problems, your deal will collapse. Have a Contingency Plan: You need a cash reserve (Richard suggests a cap of $5,000-$10,000 per deal) or a partner who can provide funds if needed.
The Bottom Line: If you don't have access to money, you are a liability. When a small, solvable problem arises that requires cash, you will fail, the deal will die, and you will have wasted everyone's time and hurt the seller.
Q4: Will sellers get angry when they see how much profit I make?
They will only get angry if you give them a bad experience. Your profit becomes a problem only when the seller feels they were taken advantage of or that the process was a nightmare.
Here is how you prevent that and ensure a smooth, profitable transaction:
Provide a "White-Glove" Experience: Your job is to be a problem solver and stress reducer. Treat the sellers with respect, communicate with them constantly, and manage the process with absolute professionalism. Integrity is Your Brand: The real estate world has enough "scumbags." When you operate with integrity and genuinely help the seller navigate their situation, they will not begrudge your profit. They will be grateful for the solution you provided. Long-Term Reputation Over Short-Term Greed: When you create a true win-win scenario, sellers often become your biggest advocates. They are happy you succeeded because you helped them succeed. Shady tactics might make you money once, but they will destroy your reputation and ability to do business in the long run.
Key Quote: "I didn't understand there was a better way to still make a win-win and actually come out way more ahead. Because the scammers don't last."
If you’re looking for novations, Prexium is where you’ll find the right leads to close more deals. 👉 Start today