International Hiring · The Cowboy Sales Process

MISSION: To arm you with a tactical framework for international hiring. This is not a document you read; it's a drill you run. Complete each step. Take action.

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0. Pre-Mission Briefing: Your Readiness Score

Before we begin, let's assess your position. Answer honestly. This is for your eyes only.

On a scale of 1 to 5 (1 = Not at all, 5 = Absolutely), rate yourself:

I know exactly which tasks are wasting my time: ___

I have a clear system for delegating work: ___

I feel comfortable hiring and managing someone remotely: ___

My business has the financial buffer to hire someone, even at $5/hr: ___

Calculate Your Score: ___ / 20

Below 10: You're in the right place. Pay close attention. This playbook is designed for you.

10-15: You're aware of the problem but lack the system. This drill will provide the structure you need.

16+: You're ready to execute. Use this document to refine your attack and avoid common mistakes.

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1. The Core Concept: Arbitrage Your Talent

The core idea is simple: stop trading your valuable time for low-value work. In the case study, Tom pays a skilled freelancer $5 an hour to handle texting, freeing him up to do what matters: growing the business. He effectively bought back 8 hours of his day for just $40.

Question: What is the single most valuable activity only you can do for your business?

(Write it down. This is what you should be doing instead of the tasks we identify next.)

_________________________________________________________

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2. ACTION DRILL: Identify Your Targets

You can't delegate what you don't define. It's time to identify your targets for outsourcing. Don't just think about it; write it down in the spaces below.

Task Area 1: Daily Grinds

List three repetitive tasks you do every single day.

Target 1: ______________________________________ (e.g., Checking and sorting main inbox)

Target 2: ______________________________________ (e.g., Posting daily social media content)

Target 3: ______________________________________ (e.g., Updating a sales tracker)

Task Area 2: High-Volume, Low-Skill

What tasks require a lot of time but minimal strategic thinking?

Target 4: ______________________________________ (e.g., Finding 50 new leads on LinkedIn)

Target 5: ______________________________________ (e.g., Transcribing video/audio recordings)

You now have 5 concrete tasks that are prime candidates for delegation. These are your starting points.

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3. The Tactical Playbook: Execution Steps

Step A: Choose Your Battlefield

Tom used Upwork. This is your primary objective. But knowing the terrain is key.

Which platform fits this mission?

Mission: "I need an ongoing, part-time assistant to manage my calendar and emails for $6/hr."

[ ] Fiverr

[X] Upwork

[ ] Not sure

Mission: "I need a one-time logo design for a flat fee of $100."

[X] Fiverr

[ ] Upwork

[ ] Not sure

Step B: Craft a Killer Job Post

Vague posts get vague results. Precision is everything. Use the checklist below to build your job post.

[ ] Specific Title: "Virtual Assistant for Daily Text Message Outreach"

[ ] Clear Description: List the exact tasks from your list in section 2.

[ ] Time Zone Lock: State hours in your time zone. (e.g., "9 AM - 1 PM CST")

[ ] The Secret Word Test: Add this line to your post: "To prove you are detail-oriented, start your proposal with the word 'Maverick'."

Step C: Vet Ruthlessly (A Live-Fire Scenario)

Scenario: You've posted your job. You get 15 proposals.

8 proposals did not start with the word "Maverick."

7 proposals did start with "Maverick."

Your Action:

What is the very first thing you do?

_________________________________________________________________

(Correct Answer: Immediately archive or delete the 8 proposals that failed the test. No second chances. Your time is too valuable.)

Of the 7 remaining, 3 have excellent reviews and prior experience with the exact task you need. 4 have good reviews but no direct experience.

Your Next Action:

Who do you focus on first?

_________________________________________________________________

(Correct Answer: You focus on the 3 with direct experience. You will then give your top candidate a small, paid test project—like handling one hour of work for $10. This is the final, definitive test.)

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4. Final Checklist & Deployment

You've completed the drill. Now it's time to deploy. Run through this final checklist before you post your job.

I have identified at least 3 specific tasks to delegate.

I have written a clear, precise job description.

I have included a "secret word" test in my job post.

I have a budget allocated for a small, paid test project.

I am committed to trusting the system and immediately disqualifying candidates who fail to follow instructions.

You are now better prepared than 99% of people who try to hire talent online. Execute the plan.

Hiring a team is just the first step—giving them quality leads is what makes them win. Prexium makes it happen. Power your team here 👉

The Cowboy Marketer⁠

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