Finding the Right Talent · The Cowboy Sales Process

I. Overview: The War For Talent

Forget everything you know about traditional hiring. Finding "killers"—the top 1% of performers who drive 90% of the results—isn't about posting a bland job description and praying. It's about hunting. 🏹

This document provides the exact two-phase system for finding and recruiting "savages" who will transform your business. This is not theory. This is a field-tested playbook designed for action.

Your First Gut Check: Are you tired of mediocre hires? Are you ready to stop gambling and start building a team of killers? If the answer is yes, proceed.

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PHASE 1: THE FOUNDATION (HIRING YOUR FIRST KILLERS)

When you have zero or few high-performers, your mission is to secure your initial talent assets. This is accomplished using two primary channels.

CHANNEL 1: Your Sphere of Influence (SOI)

This is your starting point. Before you spend a dime, you must exhaust your personal and professional network.

✍️ FIELD EXERCISE: Map Your SOI

Open a notebook or a new document right now.

List 10 people in your network who either are A-Players or know A-Players. Don't overthink it. Just write.

_____________________________

... (and so on to 10)

Action Item: Contact at least three of them by the end of the day.

CHANNEL 2: The Public Battlefield (Online Job Platforms)

Once you've tapped your immediate network, it's time to go public. However, you will not approach this like everyone else.

Validated Platforms:

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Indeed⁠

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ziprecruiter⁠

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🚨 WARNING: THE MEDIOCRITY MAGNET

Your biggest mistake is writing a boring job post. A post that lists duties ("Responsibilities include...") is a magnet for uninspired people who just want a job. Killers don't want a job; they want a mission.

✍️ The Job Post Crafting Canvas

Your job post is a sales pitch. Use this canvas to build a compelling one.

The Vision (Where are we going?): Briefly describe the massive future you're building.

My Answer: _____________________________

The Opportunity (What's in it for them?): Describe the impact they'll make and the growth they'll achieve.

My Answer: _____________________________

The Culture (What's it like in the trenches?): Describe the values and character of the team. Be honest and direct.

My Answer: _____________________________

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PHASE 2: THE REPLICATION ENGINE (SCALING YOUR TEAM)

Hiring your first 2-3 "killers" is just the beginning. The goal is not to get lucky; it's to build a predictable system for attracting more A-Players.

SCALING YOUR TEAM

SCALING YOUR TEAM

STEP 1: FORGE THE AVATAR

Please click here to see more

STEP 2: ACTIVATE THE REFERRAL ENGINE

Please click here to see more

STEP 3: WEAPONIZE THE LAW OF PROXIMITY

Please click here to see more

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YOUR IMMEDIATE ACTION BLUEPRINT

Don't just read this. Do it. Here is your checklist.

1. Map Your SOI: Complete the SOI exercise and contact three people.

2. Draft Your Pitch: Use the Crafting Canvas to write a compelling job post.

3. Define Your Avatar: Complete the Avatar Profile for your top performer.

4. Schedule a "Referral" Chat: Put time on your calendar to talk to your Avatar this week using the script provided.

Hiring a team is just the first step—giving them quality leads is what makes them win. Prexium makes it happen. Power your team here 👉

The Cowboy Marketer⁠

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