Exploring Novation and MLS Differences · The Cowboy Sales Process

Forget what you think you know about traditional novations and wholesaling. We’re about to break down a brutally effective hybrid model we call the MLS Strategy. This isn’t about fixing and flipping; it’s about speed, leverage, and using the most powerful buyer’s list on the planet—the MLS—to your advantage before you even own the property.

⁠

1. The Old Way is Broken: Novation vs. The MLS Strategy

The initial question raised in the session was about the "true" novation model, sometimes called the "Brewer Method." Let's get this straight from the start: that is not what we do.

The "True" Novation (The Old Way):

Get a property under contract with a seller.

Spend your own money and time performing rehab and repairs.

List the fixed-up property on the market.

Sell to an end buyer.

Verdict: This is slow, capital-intensive, and carries the full risk of a fix-and-flip. We don't touch it.

The MLS Strategy (Our Way):

Get a property under contract with a seller.

Immediately list the property on the MLS as-is.

Secure a high-paying, financed retail buyer from the MLS.

Execute a quick double-closing.

Verdict: This is a high-speed, low-risk transactional strategy. You control a deal with zero dollars into repairs and leverage the entire retail market to maximize your profit spread. As Gunnar stated, "It's almo

⁠

2. The Step-by-Step Playbook for the MLS Strategy

This is the exact operational sequence. Do not deviate.

4 Steps

4 Steps

STEP 1: Secure the Deal with the Right Paperwork

Column 2

STEP 2: Weaponize the MLS with a "Pre-Sale"

Column 2

STEP 3: Field Offers and Exploit Your Advantage

Column 2

STEP 4: Execute the High-Speed Double Close

Column 2

⁠

3. The "No-Rehab" Psychology: Why This Works for Everyone

This strategy is a win-win-win, which is why it's so powerful and repeatable.

The Seller Wins: They get a fair, guaranteed price without doing repairs, dealing with showings, or waiting months for an unsure closing.

You Win: You create a profit spread larger than most wholesale deals with minimal risk, no construction headaches, and a compressed 30-day timeline.

The End Buyer Wins: They get a property they can renovate to their exact tastes. As Courtney noted, the modern buyer doesn't want your generic rehab. "I'd rather get a 20k credit to fix the kitchen how I want it instead of you fixing it up." You are selling them a blank canvas, and they will pay a premium for that opportunity. You simply factor the repair cost into the deal structure, effectively passing the renovation on to the person who wants to do it most: the final homeowner.

Novations work when you have the right leads—Prexium brings them straight to yo. Start today 👉

The Cowboy Marketer⁠

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.