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The Cowboy Sales Process
The Cowboy Sales Process

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Explaining Your Pricing to Sellers

1. Battlefield Overview & Pre-Mission Assessment

Most acquisitions people are predictable. They get a seller on the phone, spit out a low number, and then spend the rest of the call defending it. That's amateur hour. We don't defend—we lead.
The "Gift Wrap Offer Strategy" is a psychological framework that makes your number the only logical conclusion in the seller's mind. You will guide the seller, step-by-step, through the cold, hard math of their situation before you ever state your price.
But first, let's assess your current tactics. Be brutally honest.

YOUR TURN: Pre-Mission Self-Assessment

Describe your current process for making an offer. What are the exact steps you take after the seller says, "So, what can you offer me?"
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What is the most common objection you get when you make an offer?
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On a scale of 1-10 (1 = terrified, 10 = master), how confident are you when it comes to justifying your offer price?
If you're not a 10, this lesson will get you there.
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2. The System: Step-by-Step Execution

Step-by-Step Execution

Phase 1: The Pre-Frame (Setting the Stage)

Please click here to see more

Phase 2: "Cite Your Sources" (Justifying the Logic)

Please click here to see more

Phase 3: The Interactive Breakdown (Weaponizing the Calculator)

Please click here to see more

Phase 4: The Contrast Kill (Twisting the Knife)

Please click here to see more
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3. Actionable Debrief & Commitment

Reading this is useless without execution. This strategy works, but only if you use it relentlessly.

Post-Mission Checklist:

[ ] I understand how to pre-frame my offer as a "net" solution.
[ ] I know how to find and use an "anchor comp" to ground the conversation in reality.
[ ] I feel confident commanding the seller to use a calculator and walk through the math.
[ ] I can clearly articulate the contrast between a slow, expensive market sale and my fast, clean cash offer.

COMMITMENT CONTRACT

I, ____________________, commit to using the full, 4-phase "Gift Wrap Offer Strategy" on my next [#] seller calls. I will not skip steps. I will lead the conversation, control the frame, and close more deals.
Signature: _______________________ Date: __________

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The Cowboy Marketer
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