Executive Briefing: Your Mission, Should You Choose to Accept It
This document is your battle plan. We're deconstructing a wholesaling operation that's on track to bank $4 million in assignment fees this year. Your mission is not to just read, but to engage. Use the exercises within to measure your own operation against this elite standard and forge a clear path to scale. This is your opportunity to move from theory to execution. Let's get to work.
1. The Operator: Benchmarking Your Growth
First, understand the trajectory. Example:
Year 1: Foundational stage (minimal revenue). Year 2: Explosive growth to $2,000,000 in assignment fees. Years 3-4: Consistent growth, adding ~$1,000,000 in revenue each year. Current Year: On pace for $4,000,000. FIELD EXERCISE: Map Your Financial Assault 🗺️
Use the space below to map out your own revenue targets. Be brutally honest. If you're in Year 1, what does a Year 2 explosion look like for you? If you're established, what's your next million-dollar milestone?
My Year 1 Revenue: $_______________ (Actual/Projected) My Year 2 Target: $_______________ My Year 3 Target: $_______________ My Ultimate Annual Goal: $_______________ 2. The Engine Room: Know Your Numbers or Die
This operation lives and dies by its metrics. The success is not an accident; it's engineered
Scoreboard Example:
Deal Composition: 95% Wholesale / 5% Flips. Contract Volume: 40-50 new contracts per month. Disposition (Closing) Rate: 50% minimum of all signed deals. Average Deal Size: $18,000. Lead-to-Contract Conversion: An elite $10:1$ ratio. ACTION STATION: What's Your Score? 📊
It's time to measure up. If you don't know these numbers, your immediate priority is to start tracking them.
My Deal Composition: ____% Wholesale / ____% Flips / ____% Other. My Average Contracts Per Month: _______________. My Average Closing Rate: _______________. My Average Deal Size: $_______________. My Lead-to-Contract Conversion: (Total Leads per Month) / (Total Contracts per Month) = _________ :1. How does your ratio compare to the 10:1 ezample? What's the gap you need to close? 3. The W-2 Advantage: A Unified Army vs. Mercenaries
This is the critical strategic choice that separates this operation from 99% of the competition. They don't use 1099 independent contractors; they build a 19-person team of W-2 salaried employees.
The Rationale is simple: ABSOLUTE CONTROL.
W-2 Employees (Example Model)
1099 Contractors (Standard Model)
INTEL DEBRIEF: Choose Your Team Structure 🤔
Answer these questions to determine if the high-control model is right for you.
How critical is it that every person on my team follows the EXACT same sales process? (1 = Not critical, 10 = Mission-critical) Rating: _____ Am I building a scalable, branded system or a loose collective of deal-finders? My Answer: _________________ Does my budget allow for the higher overhead of W-2 employees in exchange for the power to enforce my methods? (Yes / No / Not Yet) My Answer: _________________ 4. The "One-Shot, One-Kill" Close: Your Pre-Mission Checklist
Their elite $10:1$ conversion rate is built on the "one-call close." The Cherry Street deal breakdown (45 minutes to a signed $65k contract) proves its effectiveness. The core tactic was refusing to end the call until every decision-maker was present and a decision was made.
You can't achieve this without preparation.
PRE-MISSION CHECKLIST: Your Next Sales Call ✅
Before you dial your next lead, complete this checklist. This is how you implement the "one-shot, one-kill" methodology.
[ ] Intelligence Gathering: Have I used my initial questions to identify every potential decision-maker (spouse, sibling, child, business partner)? List them here: ___________________________ [ ] The "Get Them on the Phone" Script: What is my exact phrasing to convince the seller to patch in the other decision-maker during the live call? Write your script here: ___________________________ [ ] Anticipate Resistance: What is my primary counter when the seller says, "I need to talk it over with them first and call you back"? My Counter-Argument: ___________________________ [ ] Mental Fortitude: Am I committed to staying on this call until I get a definitive "yes" or a hard "no"? This is a battle of wills. Are you prepared to win it? (Yes/No) This interactive plan is your first step. Go through it, fill it out, and use the gaps you've identified to build your next set of operational priorities.
Hiring a team is just the first step—giving them quality leads is what makes them win. Prexium makes it happen. Power your team here 👉